Post by account_disabled on Feb 20, 2024 3:39:31 GMT -5
The in Save with MozCon Early Bird tickets. Prices go up on March Register now aa Rebecca Maynes By Rebecca Maynes January Selling SEO to the CSuite How to Convince Company Executives to Support SEO SEO Basics The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz. The implementation of a solid SEO strategy often gets put on the back burner behind website redesigns behind client work behind almost everything and even when it is taken seriously you have to fight for every resource for implementation.
SEO must be a priority. However convincing the company executives Greece Mobile Number List to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain. Sound familiar Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic and therefore customers sales and revenue wont be easy but these steps can increase the chances of your program being taken seriously and getting the budget needed to make it a success. Before you start Put yourself in the shoes of the CSuite and be ready to answer their questions. While its no doubt frustrating that your executives dont understand the importance of.
SEO put yourself in their shoes and consider what is important to them. Have solid answers ready to questions. CEOs are decisionmakers not problemsolvers. They are going to ask Why should we invest in SEO vs. insert another strategy here Is this going to be profitable Do you have proven results What does success look like What are your KPIS CIOs and CFOs will fixate on cost reductions. They are going to ask What will this cost us Can similar results be achieved at a reduced cost What level of spend will maximize ROI CMOs want to ensure the organizations message is distributed to targeted audiences in order to meet sales objectives. They will ask How many more qualified leads will this bring us What will this.
SEO must be a priority. However convincing the company executives Greece Mobile Number List to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain. Sound familiar Convincing company executives that SEO is one of the most critical elements of a holistic digital marketing strategy to increase website traffic and therefore customers sales and revenue wont be easy but these steps can increase the chances of your program being taken seriously and getting the budget needed to make it a success. Before you start Put yourself in the shoes of the CSuite and be ready to answer their questions. While its no doubt frustrating that your executives dont understand the importance of.
SEO put yourself in their shoes and consider what is important to them. Have solid answers ready to questions. CEOs are decisionmakers not problemsolvers. They are going to ask Why should we invest in SEO vs. insert another strategy here Is this going to be profitable Do you have proven results What does success look like What are your KPIS CIOs and CFOs will fixate on cost reductions. They are going to ask What will this cost us Can similar results be achieved at a reduced cost What level of spend will maximize ROI CMOs want to ensure the organizations message is distributed to targeted audiences in order to meet sales objectives. They will ask How many more qualified leads will this bring us What will this.